Female Novel
Chapter 113
“Well?”
“Yard Group is indeed in trouble. There is a massive shortage of capital as their sales performancereached a new low this year. It’s mainly because your father signed a huge order at the beginning ofthe quarter when pre-ordering raw garment materials in order to purchase at a lower price. Thesupplier requested full payment in advance, so this led to the massive shortage of capital.”
Selena snorted. I just knew it! “How stupid!” I’m again convinced that he isn’t suited to do business.After all, he loves petty gains.
“The few brands by Yard Group in the past were excellent, especially Jewel Blossom. Many youngpeople loved it, so I have no idea what happened in the past few years,” Linda muttered.
“The few brands by Yard Group had a clear positioning in the past, focusing on the young andfashionable. The selling price was set at a few hundred, so many young people could afford to buy.Sales performance would still be pretty good with a slight discount. However, ever since theyswitched to a certain designer, the clothes they design became all the more capricious, and theprices were even hiked. Clothes that were a few hundred before are now a few thousand, which iswhy it is discouraging young people to purchase it. Besides, their fashion taste is now turning off theconsumers who can afford their clothing. It’ll be a miracle if they can sell when they neither cater tothe high or low-income bracket now.”
Linda nodded incessantly. “I found out that Megan Yard is now acting as the vice president, and shelaunched a series of promotional activities. One of them is the bundle discount, and it’s said that thelowest discount is 10%! They even have a mystery bag event online with an exceedingly low priceof 99. Also, I heard that live streaming e-commerce is also promoting a few brands by Yard Group.”
Upon hearing this, a splitting headache assailed Selena. “They’re simply courting death!”
Tilting her head, Linda gazed at her. “But their promotional sales are doing very well. I heard thatmany people are now buying frantically!”
Selena pursed her lips and shook her head with a smile. “What’s the biggest fear in the clothingindustry? Inventory. Once there’s too much inventory, it’s going to bring about a huge expenditure torent the warehouse. Besides, this years’ clothes can no longer be sold next year. Thus, businesseshave no choice but to have sales in order to clear the inventory since its effect is immediate.However, once there’s excessive promotion, sales for the next year will decrease even furtherbecause consumers already know that they can buy the clothes at a very low price after a month ortwo. If it were you, would you still buy them at the original price?”
“Of course not! Well, unless I really like it. Or else, I’m not that big of a fool. I’ll naturally wait until thesales a month or two later to buy!”
“Everyone thinks the same way as you, so they have no choice but to have another round of sales.The more promotions they host, the less inclined consumers are to purchase at the original price.This is a vicious cycle, so they’re courting death.”novelbin
When Linda heard that, she gave Selena a thumbs-up. “As for Lake Corporation, the company itselfis fine, but rumor has it that there’s perpetual internal strife, and some are even clamoring forFinneas Lake to step down.”
This is rather similar to my conjecture.
“Do you want to do anything about it, President Yard?”
“Why should I?”
“You want to ignore both sides?”
“Yes.”
“Okay, then.” Then, Linda pulled out something resembling a greeting card from her documentholder and handed it to Selena. “We received this today. It seems to be an invitation.”
After taking it from her, Selena opened it, only to be greeted by the words ‘Pierre Fowler andMeredith Yard’. It’s an invitation to Pierre and Meredith’s wedding. As she stared at the gilded fonton the invitation, her heart skipped a beat.
Linda leaned over and glanced at it. “Ah, Pierre Fowler is getting married! But it’s strange. Why isn’tthere even a wedding picture?”
Only then did Selena snap back to her senses.